If you’re a real estate professional looking to level up your online game, real estate social media marketing is your new best friend. This guide gives you 15 powerful real estate video content ideas that will transform your social media presence, grow your audience, and help you close more deals. From property tours to neighbourhood guides, we’ll show you how to get the most out of your real estate social media marketing and turn clicks into clients.

Why Real Estate Social Media Marketing Works

Real estate social media marketing isn’t just a trend – it’s essential. With people spending over 15 hours a week on social platforms, producing engaging real estate social media content and impactful real estate social media posts is now one of the most effective ways to reach clients. As more buyers search for homes online, the need for high-quality real estate content, real estate posts, and fresh real estate post ideas continues to grow – and video is rapidly outshining static posts in capturing attention.

Search “real estate house tours” on TikTok and you’ll see over 100 million posts, proving the growing appetite for visually rich, scroll-stopping content. Strategic real estate social media posts – especially video – aren’t just more memorable, they’re also highly shareable, generating organic reach and brand exposure. Embracing video and social-first strategies is pivotal to success with real estate social media marketing. Your next client could be only a swipe away. 

Why Real estate Social Media Content matters

• Listings that include video get 403% more inquiries than those without. 
• According to Zillow, real estate video tours with listings sell 14% faster than without one.
• Even better, 69% of agents say real estate social media brings the highest quality leads, and 55% say it helps close more deals.
• Furthermore, 73% of homeowners are more likely to list with an agent who uses video in their real estate social media marketing.

But the benefits of real estate video marketing go beyond leads. Video also boosts SEO, increases time spent on your page, and helps prospects make informed decisions faster. According to PhotoUp, listings with video content generate significantly more engagement, helping you stand out in a competitive market.

It’s not just small teams seeing the results of using video in their real estate social media content. Major brands are seeing the results too – in 2024 Century 21 increased its home sales rate by 20% after running a video campaign on social platforms like Facebook and YouTube. Their success reflects a larger shift – video is no longer optional, its performance driven.

Even more compelling, studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it. This makes video a powerful tool for both emotional storytelling and communicating complex information in a way that sticks.

Video is king on social media

The effectiveness of video also lies in its ability to target specific demographics, track engagement, and adapt your strategy in real time. Social platforms – such as Instagram, Youtube and TikTok – continue to prioritise video content in their algorithm. When it comes to digital marketing for real estate agents, integrating video into your social media marketing strategy gives you a competitive edge.

So, if you’re not using video in your real estate social media content, you’re leaving leads on the table. Video is visual, personal, and powerful, making it the perfect real estate post idea for showing off your listings and expertise in a fun, digestible way. Let’s explore fifteen video ideas for real estate social media posts to boost your social media presence.

Top 15 Real Estate Video Ideas to Boost Your Social Media Presence

1. Property Tours (Real estate social media content)

Property tours are a game-changer when it comes to real estate social media marketing. Buyers can explore homes at their convenience, boosting interaction and keeping them engaged longer. These videos allow your audience to view a property without scheduling a physical visit, making it a perfect tool for busy clients or long-distance buyers. And the numbers don’t lie: real estate social media video content gets 1200% more shares than text or images. When integrated into your real estate social media marketing plan, property tours enhance both engagement and credibility. Use them on your website, Youtube, or Instagram reels to create an immersive experience. 

2. Aerial Drone Footage (Real estate social media content)

Want to take your real estate posts to new heights? Drone footage is the way to go! It offers breathtaking aerial views of properties and their surroundings, adding a touch of luxury and giving potential buyers a broader perspective. This type of real estate content works well, especially for large properties, or homes with scenic surroundings. Drone footage doesn’t just look impressive; it improves shareability, increases click-through rates, and strengthens your presences across real estate social media platforms. This footage can also be incorporated into your listing previews or teaser clips for maximum impact. 

3. Neighbourhood Spotlights (Real estate social media content)

Show off the community where your listings are located by highlighting local businesses, schools, parks, and more. These real estate videos give buyers a sense of the lifestyle they’re investing in, and positioning yourself as a local expert builds trust with your audience. According to studies, 86% of people use video to learn more about a specific community, making this content one of the most powerful real estate post ideas for gaining interest. Positioning yourself as a local expert builds trust and loyalty with potential buyers. Whether it’s a weekly community feature or monthly spotlight series, these videos boost your real estate social media content and improve your ranking in local searches.

4. Client Testimonial Videos (Real estate social media content)

Real clients, real stories — nothing builds trust faster. Video testimonials are 53% more likely to be shared than written ones, and that’s the key to reaching a wider audience. These videos show authenticity and track record in a personal way. They’re ideal real estate content for Facebook, Instagram and your website. To elevate the real estate post idea, you can add background footage of the sold property or moments from the clients journey to make it more compelling. These testimonies elevate your real estate social media posts in a market where trust matters.

5. Behind-the-Scenes Clips (Real estate social media content)

Ever wondered what goes on behind the curtain? Sharing clips of you staging homes, attending meetings, or prepping for open houses gives your followers a sneak peek into your professional world. This style of real estate social media content adds authenticity to your brand, humanises the process, and encourages repeat engagement. These moments make great series or reels and can be turned into engaging real estate social media posts that show you’re not just selling homes, but running a hands-on business.

6. Time-Lapse Videos (Real estate social media content)

Seeing a home go from drab to fab or even change from day to night. That’s the power of time-lapse videos! These real estate social media posts showcase renovations, design transformations, or staging in progress. They’re eye-catching, educational, and perfect for showing potential buyers the property’s full potential. These real estate social media content posts are great for demonstrating value and investment potential, especially when targeting first-home buyers.

7. Real estate Myths Debunked (Real estate social media content)

Set the record straight! Busting common real estate myths with short, punchy videos not only educates your audience but positions you as a trusted expert. Do you need a 20% deposit to buy a home? Is Summer the the only time to buy a house? Address these questions in myth-busting format. This type of digital marketing for real estate agents builds credibility, invites comments, and increases your engagement. It’s also one of the easiest real estate social media post ideas to film in batches using the latest Tik Tok trending audio and real estate social media templates. By using trending templates and audio in your real estate social media posts, more people are likely to see your post and engage.

8. Property Teaser Clips/ ‘Coming soon’ Teaser (Real estate social media content)

Create buzz before the full listing is live with teaser videos! These quick action clips highlight a property’s best features – think fireplace closeups, oceans views or spa-like bathrooms. They’re perfect for reels, TikTok, and instagram Stories and drive early interest. To boost your real estate social media posts, add countdown stickers, sneak peeks or question boxes. This improves interaction and encourages repeat engagement. These teasers are simple but powerful real estate social media marketing tools that keep followers looking forward to your next big reveal and coming back for more.

9. Local Market Update Videos

Stay ahead of the curve by sharing timely market updates. Buyers and sellers love fresh insights on trends, property values, interest rates and what’s coming next. Make this part of your monthly real estate social media templates. An effective way to film these real estate video posts is by using charts, stats or even just talking-head commentary. These real estate social media posts position you as a go-to resource in your area making your real estate content an important source of information that keeps followers coming back.

10. Personal Introduction Videos

People like to work with people they trust. By introducing yourself on camera, you create a personal connection with your audience that written bios can’t match. Talk about your background, your values, and what clients can expect when working with you. This kind of real estate content helps you stand out in a competitive field. It’s a must for all your real estate social media profiles and a great evergreen post that you can pin to the top of your real estate social media contents page. It is the first thing new prospects see when they open your page, helping you make a strong first impression and build trust from the very first click. 

11. Top 3 Home Buying Tips (Real estate social media content)

Quick-fire tip videos are powerful tools in digital marketing for real estate. These short, under-45-second clips keep your audience hooked while offering bite-sized advice. From budgeting to making offers, these videos are ideal real estate social media content for buyers at any stage. Repurpose them as carousels or reels to keep your real estate social media posts fresh and educational. They’re also perfect for turning into blog posts or real estate content downloads. Use consistent real estate social media templates to make posting faster and on-brand.

12. This or that? Comparison videos (Real estate social media content)

Need an interactive idea for your real estate social media posts? Try comparison videos. Showcase two properties, neighbourhoods, or home features and let your audience vote. These real estate post ideas spark conversation, increase engagement, and help you understand your audience’s preferences. For agents using real estate social media templates, these real estate posts are super easy to replicate weekly. Post them in Stories or as reels to maximise reach and keep your social media for real estate agents fun and engaging.

13. Home Styling / Staging Tips (Real estate social media content)

Want to attract more sellers and boost engagement? Share home staging tips! These value-packed videos show how to make a home look its best online — key for real estate social media content that converts. Highlight small tweaks with big impact, like lighting, layout, or decor. These videos work beautifully on Instagram, TikTok, or even as part of a home-selling series. Use branded real estate social media templates to keep your visuals clean and consistent while building trust through practical real estate content.

14. FAQs Answered on Video (Real estate social media content)

Turn your inbox into your next batch of content. Take common client questions and answer them on camera — simple, helpful, and highly shareable. Whether it’s “How much deposit do I need?” “Should I sell before I buy?”, these real estate social media posts showcase your expertise. Post them in a playlist or as part of your weekly real estate social media marketing calendar. By answering FAQs, you position yourself as a reliable go-to agent, while creating binge-worthy real estate content your followers will appreciate.

15. ”What Can I Renovate on a Budget?” Series (Real estate social media content)

Create a mini-series showcasing low-cost upgrades that increase home value- like painting kitchen cabinets, replacing light fixtures, or refreshing landscaping. These videos appeal to both buyers and sellers and make great real estate social media content. They position you as a practical, knowledgeable agent and are perfect for all social media platforms. Use before-and-after shots with real estate social media templates to make them pop, and tie it into your digital marketing strategy.

Final Thoughts

Digital marketing for real estate agents doesn’t have to be complicated or boring. With the right mix of video content, your real estate social media can become a powerful lead magnet. These video ideas can hopefully help you create engaging, educational, and fun content that stands out from the crowd. Whether you’re building from scratch or using real estate social media templates, the key is to stay consistent and always provide value. Integrating ideas like these into your real estate social media marketing strategy will amplify your visibility, strengthen client relationships, and ultimately increase your lead conversions.

For more creative inspiration, check out Vidibar’s real estate video templates.

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